ROAS Insights vs WhatConverts

Both track calls and forms. ROAS Insights matches every lead to the sale it closed in your CRM and shows ROAS by campaign and keyword in every account. And if you use WhatConverts today, you can bring two years of it with you.

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The short version

Choose ROAS Insights if:

You want closed CRM revenue and ROAS by campaign and keyword in every account, not only on a top plan.
You want Google, Meta and Microsoft ad spend next to that revenue in one report.
You don't want to pay per form fill. We don't charge for forms; WhatConverts charges 10¢ each.
You'd like to keep WhatConverts and add revenue attribution: the ROAS Insights plan ($100 per account) works with your WhatConverts leads, without moving to Elite.

Stay with WhatConverts if you need, today:

Chat, text, or e-commerce transaction tracking
Transcription or AI lead analysis
HIPAA-ready plans (Pro and up)
Integrations like Zapier, Looker Studio, Salesforce, Pipedrive or Zoho
An agency book of about 10 clients or more, where WhatConverts' unlimited-account agency plans cost less than per-account pricing
To port your existing numbers in right away

We don't do those yet.

Or use both: connect WhatConverts to ROAS Insights with your API key and secret. Your WhatConverts calls, texts, chats and forms come in with their source and campaign, alongside our own tracking.

Side by side

WhatConverts and ROAS Insights, side by side
Feature	WhatConverts	ROAS Insights
Tracking numbers with number swapping on your site	Yes	Yes
Call recording	Yes	Yes. With a disclosure message you control
Transcription	2¢/min	Not yet
AI lead analysis	Usage-based	Not yet
Form tracking	Plus and up	Every account
Chat and text tracking	Yes	Through the WhatConverts connection only
Lead valuation and multi-click attribution	Elite plans	Every account: closed CRM revenue matched to each call and form, ROAS by campaign and keyword
Google, Meta and Microsoft Ads spend in the same report	Integrates with Google Ads, Facebook Ads and Bing	Yes. Spend synced and shown next to revenue
CRM	HubSpot, Salesforce, Pipedrive, Zoho, Zapier and more	HubSpot and Poologics directly; any other CRM by CSV/Excel import
Agency accounts	Agency plans with unlimited accounts	Unlimited client accounts, each priced per account
Usage rates	Single-account and agency rates	Their single-account rates on every account, and no charge per form fill
White label	+$50/mo	+$50/mo: your logo and subdomain on the client login
Free trial	14 days	14 days, card required. Monthly, cancel anytime.

Pricing

WhatConverts

From whatconverts.com/pricing, checked October 29, 2026.

Single account: Call Tracking $30/mo, Plus $60, Pro $100, Elite $160, each with a $30 usage credit. Extra local numbers $2.50/mo, local minutes 4.5¢.
Agency (unlimited accounts): Plus $500/mo ($250 usage credit), Pro $800 ($300), Elite $1,250 ($400). Extra local numbers $1.75/mo, local minutes 4¢.
Usage: forms, chats and transactions 10¢ each, texts 3¢, transcription 2¢/min. White label +$50/mo.
Billing: the usage credit resets monthly and doesn't roll over. Usage above it comes from a prepaid balance, which you can top up automatically.

ROAS Insights

Call & form tracking: $50 per account per month, plus usage. $20 of usage is included every month. After that, usage is priced at WhatConverts' single-account rates on every account: $2.50/mo per local number and 4.5¢ per local minute, with recording. No charge per form fill.
Like WhatConverts, usage is paid from funds you add in advance. Add funds anytime, or turn on auto-funding.
ROAS Insights (revenue attribution): $100 per account per month. Ad spend matched to closed CRM revenue, and ROAS by channel, campaign and keyword.
White label for agencies: $50 a month per agency, for every account it manages.
Unlimited teammates, free client logins.

Example: an agency with 10 client accounts, each using about 4 numbers and 400 minutes, with white label

WhatConverts Agency Plus: $500 + $50 white label = $550/month, since usage (≈ $230) stays inside the $250 credit. Agency Elite, which adds lead valuation: $1,300/month.
ROAS Insights call & form tracking: 10 × ($50 + $8 usage above the credit), plus $50 for white label = $630/month, with no per-form charges.
Adding revenue attribution for every client costs another $1,000/month (10 × $100), so $1,630/month in all.

Example: one business, calls and 50 forms a month

WhatConverts Plus: $60, plus about $3 once the forms use up the $30 credit = ≈ $63/month. Its $30 Call Tracking plan is cheaper if you only need calls.
ROAS Insights call & form tracking: $50 plus $8 of usage above the $20 credit = $58/month, forms free.

Switching from WhatConverts

Connect WhatConverts first.
Paste your API key and secret, and up to two years of calls, texts, chats and forms load. Match them to your CRM sales and see ROAS the same day.
Move website tracking.
Add our script and number pool to your site. Website calls and forms are tracked by ROAS Insights from then on.
Move printed numbers when you're ready.
Keep numbers on trucks, mailers and listings in WhatConverts until your plan ends. WhatConverts says there's “no lock-in” for porting numbers out. Porting into ROAS Insights is on our roadmap.

Before you cancel WhatConverts: on agency plans, WhatConverts deletes account data when you cancel, with a 30-day restore window. Connect it to ROAS Insights first so your history is already loaded.

Frequently asked questions

Can I keep using WhatConverts with ROAS Insights?

Yes. Many teams connect WhatConverts for calls, texts and chats, and use ROAS Insights for revenue attribution and ROAS.

Will I lose my WhatConverts history if I switch?

Not if you connect first. Up to two years of leads load into ROAS Insights and stay there.

Do you track chats or texts?

Only through the WhatConverts connection for now.

Is there a contract?

No. Cancel anytime from Billing. You keep access until the end of the month you've paid for.

Bring your WhatConverts history. See which calls turned into sales.