Know how much money your ads actually made.
Most reports stop at calls and conversions. ROAS Insights follows every lead to the sale it closed, so you can see the dollars each source and medium returned.
Ad click
Google Adskitchen remodel search
$41.20 spent
Phone call
WhatConverts6 minutes, first-time caller
Quote sent
HubSpotdeal created
$38,500 quote
Sale closed
HubSpotdeal won
$38,500
A $41.20 Google Ads click became a $38,500 kitchen remodel for Northstar Home 21 days later. ROAS Insights credits it to the Kitchen remodel search campaign, even though Google Ads stopped counting at the phone call.
See what each channel returned.
Every closed sale adds to the channel and campaign that started it. Open a channel to see which of its campaigns to spend more on and which to stop.
5.4xROAS
Kitchen remodel search
ROAS 7.6x
Bathroom remodel search
ROAS 4.5x
Performance Max
ROAS 1.3x
4.8xROAS
Before-and-after video
ROAS 6.4x
Spring remodel lead form
ROAS 4.7x
Website visitor retargeting
ROAS 1.5x
4.9xROAS
Kitchen remodel search
ROAS 6.1x
Bathroom remodel search
ROAS 4.2x
Home remodeling broad match
ROAS 1.7x
Connect the tools behind your results.
Spend comes from your ad accounts, leads from call tracking and analytics, and revenue from your CRM.
Ad spend
- Google Ads
- Meta Ads
- Microsoft Ads
Leads and traffic
- WhatConverts
- Google Analytics
- Google Search Console
Revenue
- HubSpot
Salesforce, ServiceTitan, Zoho, Pipedrive, Jobber and more: import closed sales by CSV or Excel.
Show every client the money their ads made.
Give each client a branded view of their own spend, leads, and revenue, with client-scoped access and your custom domain.