ROAS Insights vs CallRail
Both track your calls. ROAS Insights also follows each call to the sale it closed in your CRM, and prices per client account with no charge per form fill.
Start free trialThe short version
Choose ROAS Insights if:
- You want calls, forms, ad spend and closed CRM revenue in one ROAS view, by campaign and keyword.
- You're an agency that wants per-client-account pricing, with no per-form or per-seat charges.
- You'd rather pay monthly and cancel anytime.
- You want to keep CallRail for your calls and add revenue attribution on top: connect CallRail, and its calls, forms and texts count toward your ROAS.
Stay with CallRail if you need, today:
- Call transcription, AI call summaries or coaching (Premium Conversation Intelligence)
- Text message tracking
- A choice of attribution models: CallRail offers first touch, lead creation, 50/50, qualified, W-shaped and last touch
- HIPAA-ready plans
- To port your existing numbers in right away
We don't do those yet. ROAS Insights uses one model (the customer's first lead gets the credit), and porting is on our roadmap.
Side by side
| Feature | CallRail | ROAS Insights |
|---|---|---|
| Tracking numbers with number swapping on your site | Yes | Yes |
| Call recording | Yes. “at no additional cost” | Yes. With a disclosure message you control |
| Transcription and AI call summaries | Yes. AI on higher plans | Not yet |
| Form tracking | On “Complete” plans | In every account |
| Closed CRM revenue matched to each call and form, with ROAS by campaign and keyword | Revenue reporting depends on your plan and CRM integration. Check CallRail's plans. | Yes. In every account: HubSpot, Poologics, or any CRM by CSV/Excel |
| Works with your existing CallRail account | n/a | Yes. Connect it, and its calls, forms and texts count toward your ROAS |
| Google, Meta and Microsoft Ads spend in the same report | Integrates with Google Ads, Meta and Microsoft Ads | Yes. Spend synced and shown next to revenue |
| Attribution models | First, lead creation, 50/50, qualified, W-shaped, last | One: the customer's first lead |
| Agency accounts | Account Center; each client account is billed | Unlimited client accounts under one login, with free client logins scoped to each client's own results |
| White label | “Agency Tools” add-on | $50/mo add-on: your logo and subdomain on the client login |
| Plans | Monthly or annual; annual is paid upfront and nonrefundable | Monthly only, cancel anytime |
| Free trial | 14 days | 14 days, card required |
Pricing
CallRail
Monthly prices, from callrail.com/pricing, checked October 29, 2026.
- Lead Tracking $55/mo; Lead Tracking Complete (adds forms) $105/mo; Lead Conversion $165/mo; Lead Conversion Complete $215/mo. Yearly billing is lower ($50–$195/mo).
- Each plan includes 5 numbers and 250 minutes. Extra local numbers are $3/mo, and extra local minutes $0.06.
- White label is part of a paid add-on.
ROAS Insights
- Call & form tracking: $50 per account per month, plus usage. $20 of usage is included every month. After that, every account pays $2.50/mo per local number and 4.5¢ per local minute, with recording. Toll-free numbers and minutes are listed on our pricing page. No charge per form fill.
- Usage is paid from funds you add in advance. Add funds anytime, or turn on auto-funding.
- ROAS Insights (revenue attribution): $100 per account per month. Ad spend matched to closed CRM revenue, and ROAS by channel, campaign and keyword.
- White label for agencies: $50 a month per agency, for every account it manages.
- Unlimited teammates, free client logins.
Example: one business tracking calls and forms, with 4 numbers and 400 minutes a month
- CallRail Lead Tracking Complete: $105 plus 150 minutes above the included 250 at 6¢ = ≈ $114/month.
- ROAS Insights call & form tracking: $50 plus $8 of usage above the $20 credit = $58/month. Add revenue attribution for $100.
Example: an agency with 10 client accounts like that, with white label
- CallRail: 10 × ≈ $114 = ≈ $1,140/month, plus the Agency Tools add-on for white label.
- ROAS Insights call & form tracking: 10 × $58, plus $50 for white label = $630/month.
- Adding revenue attribution for every client costs another $1,000/month (10 × $100).
Switching from CallRail
Start with your website.
Add our script and a pool of our numbers. Website calls and forms are tracked from day one, and your CallRail numbers keep working.
Connect your ads and your CRM.
Up to two years of ad spend loads automatically, and closed sales match to new calls and forms as they come in.
Move printed numbers when you're ready.
Keep numbers on trucks, mailers and listings with CallRail until you're ready. Use our numbers for new offline campaigns. CallRail says it doesn't block port-out requests, and US/Canada port-outs are free. Porting into ROAS Insights is on our roadmap.
Before you cancel CallRail: CallRail says numbers it deactivates can't be recovered, so move or keep any number you still need first.
Honest note: Connect CallRail first, and two years of its calls, forms and texts come with you, so your ROAS starts from past calls instead of filling in over the next few weeks.
Frequently asked questions
Can I run ROAS Insights and CallRail at the same time?
Yes. Put our numbers on your website and keep CallRail numbers on offline ads while you switch. Each call is tracked by the number it came in on.
Does ROAS Insights import my CallRail history?
Yes. Connect your CallRail account, and the last two years of your calls, form submissions and texts come with it. After that, the webhook we add in CallRail brings new calls in within about 20 minutes, once CallRail has processed the recording, and new forms and texts within a few minutes. We can't import accounts on CallRail's HIPAA plan yet.
Does connecting CallRail cost anything on CallRail's side?
It can. CallRail charges for API use by tools it didn't build: free up to 1,500 requests a month, $80 a month up to 12,000, and $200 a month above that. We check each connected client for new and edited leads once a day, and importing a client's history takes more, so connecting several clients, or a busy client's history, can put your CallRail account in its $80 tier. Other tools that use your CallRail API keys count toward the same total, so check your CallRail plan before you connect.
Do you transcribe calls or use AI?
Not yet. We track, forward and record calls, and match them to revenue.
Is there a contract?
No. Cancel anytime from Billing. You keep access until the end of the month you've paid for.
See which calls turned into sales, not just which ads rang the phone.
Start free trialCallRail information comes from CallRail's public website and help center, checked October 29, 2026. Prices and features change, so check callrail.com for current details. Something out of date? Email support@roasinsights.com and we'll fix it.